A half-day, invitation-only summit for senior leaders in enterprise B2B sales. Co-hosted by Airbus and ARPEDIO at the Airbus Munich Campus. Keynotes, structured round tables, and a peer plenary — built on the assumption the room is the asset.
The hard question in enterprise B2B sales right now isn't what AI does to outbound — it's what AI does to relationship-driven work. The multi-stakeholder, multi-year, executive-level deals that determine whether a strategic account compounds or churns.
This summit brings senior leaders from global enterprises into a curated peer environment to work that question. Five executive keynotes, two structured round-table dilemma sessions, a peer plenary, and a networking reception — built on the assumption that the room is the asset.
By invitation. We review and confirm within two business days. Bringing colleagues? They request seats separately.
Each keynote is twenty minutes. Round-table dilemmas put the room in conversation, not the stage.
Speaker name to be announced
Block 1 keynote — Strategic Account Management at scale: managing multi-stakeholder, multi-year sales cycles across global accounts in one of the world's most complex B2B environments.
Global Sales Operations Manager
Block 1 keynote — AI, stakeholder mapping & relationship management. How AI is changing identification, mapping, and management of critical stakeholder relationships in complex industrial organisations.
Associate Partner
Block 2 keynote — The CEO's AI imperative in enterprise B2B sales. Cross-industry perspective on where AI is creating durable competitive advantage — and what separates leaders from laggards.
VP Sales Transformation & AI Strategy
Block 2 keynote — Global sales transformation & AI-driven revenue processes. How DHL built its commercial-AI infrastructure to power global sales transformation across enterprise accounts.
CEO, ARPEDIO
Opening & plenary facilitation — Setting the strategic context. Facilitating the cross-table plenary at 16:50. Closing remarks at 17:20.
Two structured dilemmas. Thirty minutes each. Table rapporteurs capture insight for the plenary.
"What is the single biggest obstacle to making AI and CRM a true competitive advantage in your organisation — and what would it take to remove it?"
"Where in your organisation does AI create the greatest risk of losing the human edge in sales — and how do you protect it?"
Six confirmed keynotes across two session blocks. Two round-table dilemma sessions. One peer plenary. Networking reception to close.
Refreshments served. Informal networking as the room comes together.
Ulrik Monberg, CEO, ARPEDIO
Why the intersection of AI, CRM, and human relationships defines the next frontier of enterprise B2B sales performance.
Airbus
How Airbus manages multi-stakeholder, multi-year sales cycles across global accounts — using CRM and relationship intelligence to drive executive alignment and deal orchestration in one of the world's most complex B2B environments.
Christoph Lehmann, Siemens
How AI is transforming the way enterprises identify, map, and manage critical stakeholder relationships — and what this means for strategic account management and sales leadership in complex industrial organisations.
Delegates work in table groups around a shared dilemma. 30 minutes. Rapporteurs capture key insights for the plenary. Question previewed in the practical-info section below.
Delegates encouraged to connect across tables.
Julian Larcher, McKinsey & Company
McKinsey's cross-industry perspective on where AI is creating durable competitive advantage in enterprise B2B — what separates leaders from laggards, and what bold moves the C-suite must make now.
Christian Portmann, DHL
How DHL built its commercial-AI infrastructure to power global sales transformation — unifying data, process, and CRM into a scalable revenue engine across enterprise accounts worldwide.
Table groups return to a second structured dilemma. 30 minutes. Rapporteurs prepare a 2-minute highlight for the plenary. Question previewed below.
Facilitated by Ulrik Monberg, ARPEDIO
Each table rapporteur shares their key insight in two minutes. The room surfaces patterns, disagreements, and provocations together.
Ulrik Monberg, ARPEDIO
Synthesis of the day's themes. An open invitation to stay connected — and to bring the conversation back to your own organisation.
Drinks, canapés, open conversation. Structured topic tables available for those who wish to continue the dialogue. Close at 18:00.
Venue. Airbus Munich Campus.
Getting there. Detailed travel guidance — airport-to-venue options, public transport, parking, and the Airbus campus security and badge process — is sent with your seat confirmation.
Format & language. Half-day, in person. Sessions begin at 13:00 CEST and close at 18:00 with a networking reception. All sessions are in English.
Dress code. Business casual.
Senior leaders responsible for enterprise B2B sales at global organisations — CROs, CCOs, VPs of Sales, Heads of Strategic Account Management, and senior RevOps / Sales Transformation leaders. The intent is C-suite-to-C-suite peer dialogue, not a vendor briefing. Additional colleagues from the same organisation are welcome to request seats separately.
The format depends on a curated room. Round-table dilemma sessions and a peer plenary work because every participant is operating at a comparable scale and stakes. Open registration would dilute the conversation.
No. The event is free for confirmed attendees. Travel and accommodation are at the attendee's expense. The format is by invitation; submitting a request through this page enters our review process and we confirm availability separately.
Round-table conversations are off the record by design — that's part of why senior peers are willing to be candid in the room. ARPEDIO publishes a 1-page key-takeaways summary after the event, with attribution only where speakers explicitly approve. Speaker keynote topics may be re-published as recap material.
The platform sits in the background, not the foreground. ARPEDIO's ABS Maturity Assessment framework provides shared vocabulary across the day — the six enabler areas the round tables draw from — but no demos or pitches are part of the programme. Connections to ARPEDIO's customer work happen naturally in conversation, not from the stage.
The summit sits inside a broader practice — Account-Based Selling, Salesforce-native, with named customer deployments at Airbus, Perstorp, WBM, and others.