Cookie Policy

What cookies are

Cookies are small text files a website stores on your device so it can remember what you did last time — whether that's staying signed in, remembering your preferences, or counting you as the same visitor across pages. Some cookies we set ourselves (first-party). Others are set by third-party services we use (third-party).

Our approach

We keep cookie use to what's necessary to run the site and to understand, in aggregate, how people use it. Non-essential cookies load only after you accept them via the consent banner — and you can change your choice at any time by clicking "Cookie preferences" in the footer.

Categories we use

• Strictly necessary. Required for the site to work — page delivery, security, and remembering your consent choice. Always on; cannot be switched off.
• Functional. Remember non-essential choices you make (e.g., preferred language if we add one). Loaded only with consent.
• Analytics. Help us understand aggregate patterns — pages viewed, referring sources, rough geography — so we can improve the site. Loaded only with consent.
• Marketing. Associate your website activity with any form submission you make, so our go-to-market team can follow up with relevant information. Loaded only with consent.

Cookies on arpedio.com

The table below lists the cookies currently in use. We update this list when cookies change. Cookie inventories can include first-party and third-party cookies set by the services listed.

Cookie	Provider	Category	Purpose	Duration
__cf_bm	Cloudflare	Strictly necessary	Distinguishes automated bot traffic from real visitors.	30 minutes
cf_clearance	Cloudflare	Strictly necessary	Confirms you have passed a Cloudflare security challenge.	30 days
arpedio_consent	ARPEDIO (via Cloudflare Zaraz)	Strictly necessary	Stores your cookie-consent choices so we can respect them on return visits.	12 months
visitor_id*	Salesforce Pardot	Marketing	Identifies a repeat visitor so, once you submit a form, we can associate your earlier visits to your submission.	10 years
pi_opt_in	Salesforce Pardot	Marketing	Records that you have opted in to marketing tracking.	10 years
_pk_id*, _pk_ses*	Piwik PRO	Analytics	Counts unique visits and sessions, anonymously, for aggregate analytics.	13 months / 30 minutes

We do not use Google Analytics, Facebook Pixel, LinkedIn Insight Tag, or advertising-network retargeting cookies on arpedio.com.

Managing your preferences

You can manage cookies in three places:

• Our consent banner. Click "Cookie preferences" in the footer, or on your first visit, use the banner that appears.
• Your browser. Every modern browser lets you block or delete cookies. Details live in your browser's help pages.
• Pardot opt-out. To withdraw consent for Pardot tracking specifically, email privacy@arpedio.com.

Blocking strictly necessary cookies may break parts of the site.

Changes to this policy

When we add, remove, or materially change a cookie, we update this page and the "last updated" date above. For anything else, see our Privacy Policy or email privacy@arpedio.com.